The Real Cost of Website Downtime
Downtime is more than an inconvenience—it has a real cost. This article helps you estimate that impact for your own business.
Direct revenue loss
Calculate how much revenue you lose when users can't complete key actions, such as purchases or signups, during downtime.
Indirect costs
Factor in increased support work, churn, and reputational damage, which may not show up immediately but can be significant over time.
Calculating your own downtime cost
Use simple formulas based on your traffic, conversion rates, and average order value to estimate how much downtime is costing you today.
Reducing downtime risk
Investing in monitoring, redundancy, and robust incident response processes helps reduce downtime and its financial impact over the long term.