What Is Website Uptime and Why It Matters
Uptime sounds simple, but it has big implications for your business. Here's what it actually means and why it matters.
Defining uptime and downtime
Uptime is the time your site is available and working correctly, while downtime is any period when users can't access it or key features fail.
How uptime is calculated
Uptime is often expressed as a percentage, such as 99.9%, over a month or year. Small differences in these percentages can represent significant amounts of downtime.
Business impact of downtime
Downtime leads to lost revenue, increased support volume, and potential damage to your reputation, especially if it happens repeatedly or without clear communication.
How to improve your uptime
Monitoring, redundancy, robust deployment practices, and clear incident response processes all contribute to higher uptime and better user experiences.