Status page templates for incident communication: ready wording for investigating, identified, monitoring, and resolved states, backed by live component checks.
Templates help teams decide component names, incident language, and update cadence before pressure arrives. The value is consistency: every update should say what is affected, what changed, and when the next update is expected.
Most incidents move through four states, and preparing wording for each removes the hardest part of communicating under pressure: figuring out what to say. Keep every template short, and always overwrite the placeholders with the real, current facts.
Use Sandglass to expose the component state, then keep your written updates short and tied to the affected check or service. A template should support the monitor signal, not replace it.
Avoid templates that sound polished but hide uncertainty. During an outage, customers prefer a short accurate update over a long generic statement.
List the services customers recognize — website, API, checkout, dashboard — not internal subsystems.
Back every public component with an HTTP, content, TCP, or SSL certificate check so its state is measured, not toggled by hand.
Keep noisy internal dependencies off the public page and route their alerts to your team channel instead.
Add the public status page link to support replies and documentation so customers can self-serve during incidents.